When selling your products or programs on the internet, one of the things that you will want, besides your main website, is a “Sales Letter Page”.
So what is a “Sales Letter” Page?
A “Sales Letter” Page is a single page on your website without distracting sidebars to focus the reader to purchase your product or program. Most of the time there is not any navigation at the top of the page, (however sometimes there is). The purpose is to lead the reader down the page, explaining the product or program, and take them to the order form.
You are going to want to have a “Sales Letter” Page for your business, so that you can sell your medium to higher priced programs in a more focused way.
Here is the Wikipedia definition of a Sales Letter:
A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.”
It is distinct from other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based. It is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to thousands of dollars).
A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer.
Here is another great examples of a Sales Letter:
In May I’m going to be doing a special training to teach you how to create sales letters in WordPress similar to the one’s above, and I want to know:
What do you want to know about creating “Sales Letters” in WordPress?