One of the important components of having a website, is the ability to collect email addresses from your website.

And while we constantly see new trends in the online marketing world, these basic “areas” of online marketing haven’t changed much over the years. Email marketing is definitely one of those; it’s been around for a while now, and it still is considered one of the most effective methods to market your products and services.

The 3rd party systems for email marketing have come a long way, adding many functions to respond to the needs of the business owner, and of the email subscriber. For example, as business owners continue to build their lists, they are finding the need to “segment” their lists so that they can followups to different groups of people in different ways.  Because of this, many email marketing tool providers started offering these types of new features, making list segmentation easier to implement. I’m also seeing more providers are letting you automate and customize the followup process.

The question is…
Should you be using an email system ? 
And which fancy bells and whistles should you get?
 

Well, it depends…
You need to think about out what type of features you would need to run your email marketing promotions for your business.

Below, I’ve listed some popular email marketing systems, each with some bullets showing the features. One of the features “List Include/Exclude” means that when you are doing a broadcast, you can include or exclude other lists you have. Hope this will help you narrow down the system that is right for you before conducting more detailed research.

Email Marketing Systems

These services focus on “email marketing,” providing tools for you to communicate with your community/target market via emails.

Aweber

  • Starts at $19/month
  • Broadcasts
  • Autoresponders (followup emails)
  • Blog broadcast (RSS to Email)
  • Easy list include/exclude
  • Message builders and templates
  • Integration with other third-party tools
  • “Campaign” function (still in beta as of the time of this writing) that does basic segmentation and helps with targeted campaigns
  • Lets you import contacts
  • Lets you split test broadcasts and  sign-up forms
  • Includes a free stock photo library to be used in emails
  • Phone support available

Find out more at https://christinasresources.com/aweber


MailChimp

  • Free version available with limited functions
  • Broadcasts
  • Autoresponders (followup emails) – Provides workflow templates
  • Blog broadcast (RSS to Email)
  • List include/exclude not available
  • Basic segmentation capability
  • Message builders and templates
  • Integration with other third-party tools
  • Lets you import contacts
  • Lets you split test broadcasts
  • “Facebook Ad Campaigns” allows you to create Facebook ads
  • Phone support not available

Find out more at https://christinasresources.com/mailchimp


ActiveCampaign

  • Starts at $9/month
  • Broadcasts
  • Autoresponders
  • Blog broadcast (RSS to Email)
  • Easy list include/exclude
  • Message builders and templates
  • Integration with other third-party tools
  • Campaigns feature allows you to dynamically segment list for automated targeted campaigns, etc.
  • Date-based campaign driven by individual’s data (ex. birthday emails)
  • Lets you import contacts
  • Lets you split test broadcasts
  • Landing page feature available with high-level plans
  • Phone support available

Find out more at https://christinasresources.com/activecampaign


iContact

  • Starts at $14/month
  • Broadcast
  • Autoreponders
  • Easy list include/exclude
  • Message builders and templates
  • Integration with other third-party tools
  • Blog broadcast (RSS to Email) only in default format
  • Lets you import contacts
  • Split testing available
  • Phone support available

Find out more at https://christinasresources.com/icontact


Constant Contact

  • Starts at $20/month
  • Known to be easy to use
  • Broadcasts
  • Autoresponders
  • Birthday/anniversary emails
  • List include/exclude not available
  • Message builders and templates
  • Integration with other third-party tools
  • Blog broadcast (RSS to Email)
  • Lets you import contacts
  • Offers event marketing and survey tools
  • Phone support available

Find out more at https://christinasresources.com/constantcontact


GetResponse

  • Starts at $15/month
  • Broadcasts
  • Variety of plans from email marketing beginners to pros
  • Landing pages
  • Marketing automation using Workflows and tags
  • Easy include/exclude
  • Higher level plans include great features like web event tracking and abandoned cart
  • Split testing
  • Blog broadcast (RSS to Email)
  • Webinar application available
  • Message builders and templates
  • Includes a free stock photo library to be used in emails
  • Phone support available

Find out more at https://www.christinasresources.com/getresponse


Online Marketing Systems that Includes Email Marketing Functions

The following tools are considered “all-in-one online marketing” tools, taking care of email marketing, online selling, affiliate marketing, and more. All those parts are integrated in the same system, working with each other nicely. These tools, in general, are more costly than the above email marketing systems, but if you need an overall online marketing solution, you may want to look into these.

1ShoppingCart (Marketers Choice)

  • Starts at $34/month
  • Broadcastss
  • Autoresponders
  • Easy list include/exclude
  • Message builders and templates limited
  • Integration with some other third-party tools
  • Imported contacts need to go through a double opt-in process
  • Phone support available

Find out more at http://marketerschoiceonline.com/


InfusionSoft

  • Starts at $199/month plus one time kickstart fee ($999 and up)
  • Broadcasts
  • Tag-based (not list-based) for simple segmenting, include/exclude, and more
  • Campaign Builder for details automated followup campaigns
  • Blog broadcast (RSS to Email) – possible with a third party tool
  • Message builders and templates
  • Integration with other third-party tools
  • Date-based campaign driven by individual’s data (ex. birthday emails)
  • Lets you import contacts
  • Lets you split test broadcasts
  • Landing page feature available
  • Phone support available

Find out more at https://christinasresources.com/infusionsoft


ONTRAPORT

  • Starts at $79/month
  • Broadcasts
  • Tag-based (not list-based) for simple segmenting, include/exclude, and more
  • Rules and sequences that allow automated followup campaigns
  • Blog broadcast (RSS to Email) – possible with a third party tool
  • Message builders and templates
  • Landing pages and deep integration with WordPress
  • WordPress and landing page hosting
  • Integration with other third-party tools
  • Date-based campaign driven by individual’s data (ex. birthday emails)
  • Lets you import contacts
  • Lets you split test broadcasts, forms, and more
  • Phone support available

Find out more at https://christinasresources.com/ontraport

Do you have any favorite email marketing system that’s not listed here? Please share in the comment section below!