Here are the Essential Pages of a Client Attracting Website…
Think about the big picture or structure of your website. Your main website is your authority site. And this Authority site is composed of pages – your Home page, Services, About, Contact, and Blog.
Here’s a wireframe visual of a typical website. This is what web designers do to plan out a website.
#1 – About Page
Also known as your bio page and it’s where you show who you are, who you serve, and why people would want to work with you. You wnt to make sure that you have your photo and your full name. This is one of the most common mistakes I see on websites.
It’s hard to connect with a prospect if they don’t know what you look like and don’t know your last name! Your photo and full name are two of the five essential things your Author Page should have.
#2 – Services Page
You spell out the services you offer people, whether that’s coaching, consulting, or in-person vs. live options. If you sell products instead, you can call your page products and have your products listed. Or, perhaps you have courses.
#3 – Contact Page
List the methods you want people to contact you. You could include a phone number, email, and physical address. Do NOT put your home address. If you don’t have a PO box or UPS mailbox, leave your physical address off the webpage.
You could also include a contact form for people to fill out. There are five important elements of a contact form.
#4 – Blog Page
You don’t have to have a blog on your website, but it’s a fantastic way to stay in front of your target audience.
A blog, sometimes called a newsletter, is a way to market yourself by writing articles about the common issues in your market that people in your market have.
Then, you can share it through email or social media to drive people back to your website. There are some great tools available to help you with writing top-quality blog content.
One of my students used her blog page to write success stories from her clients. You could also use your blog to post upcoming events, podcast episodes, or other content that is of value to your audience.
#5 Home Page
It’s counterintuitive, but I always recommend you build your home page LAST. As you are putting the pieces together for your About page, Services or Products page, Blog, and Contact page, everything will become clearer.
It will be easier to build your home page if you wait until the end. By that point, your website is almost complete. You have a better understanding of the goals, purpose, and vision of your website.
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