When you’re a small business owner or entrepreneur, you need simple and practical tools to help you run your business. I’ve mentioned how much I like using Google’s free tools. Today, I’m sharing another valuable tool that has been around for a long time but is still very useful and relevant: Google Alerts. With Google Alerts, you can set up email notifications for your name, business, website, professional field, or any other keywords. 

Do you want to know if someone mentions your business online? Google Alerts can help you do that. It can also provide content ideas, allow you to keep up with what’s happening in your industry, and help you monitor your competition. It takes only a minute to set up your Google Alert by going to https://www.google.com/alerts.

What are Google Alerts?

Google Alerts is like your own personal online watchdog. It watches the web for you, and whenever something related to your keywords pops up, it will send you a notification. It’s your radar for staying “in the know” about things that matter to you without spending precious hours scouring the internet.

Why Use Google Alerts in Your Business?

So, why should you have Google alert you of certain online activity related to your keywords? There are several ways that these alerts are helpful:

1) Stay Informed About Industry Trends

Monitor keywords related to your industry to stay up-to-date with the latest trends, news, and ideas. This information can help you adapt your services and strategies accordingly.

2) Monitor What Others Are Saying

Set up alerts for your business name and variations of it. This way, you’ll be alerted whenever someone mentions your business online and quickly learn what they say about it. 

3) Competitor Analysis

Keep an eye on your competitors by setting up alerts for their company names and products or services. This can provide valuable insights into their strategies and allow you to identify potential areas for improvement in your business.

4) Discover Content Ideas

Use Google Alerts to find inspiration for blog posts and other content. Receive alerts on topics relevant to your audience and create content that addresses their needs and interests.

5) Find Potential Partnership Opportunities

Search for keywords related to collaboration and partnership opportunities within your industry. Google Alerts can notify you when potential partners or relevant events are mentioned online.

6) Track Client/Customer Feedback

If your clients leave reviews or comments online, set up alerts to monitor these mentions. It’s an excellent way to address customer concerns and acknowledge positive feedback promptly.

Short Video on Setting Up a Google Alert

This video is several years old, but the process remains the same. 

Setting Up Google Alerts (Step-By-Step)

  1. Go to Google Alerts: Visit the Google Alerts website (https://www.google.com/alerts) and sign in with your Google account. If you don’t have one, you’ll need to create it.
  2. Enter Your Keywords: In the search bar, enter the keywords or phrases you want to monitor. You could create an alert for your Name, Business Name, and Area of Expertise (although you may need to develop more niche terms if you get too many results).  Note: for a multi-word alert, such as “Website Creation Workshop,” make sure you put it in quotes.
  3. Choose Sources: You can specify the sources you want Google Alerts to search, such as news articles, blogs, forums, or everything. Select the option that best suits your needs.
  4. Select How Often: Decide how often you want to receive alerts – options include “As-it-happens,” “Once a day,” or “Once a week.” The frequency depends on how critical the information is for your business.
  5. google alert screenshotChoose Language and Region: Specify the language and region for your alerts to ensure you receive relevant results.
  6. Choose How Many: Select “all results” or “only the best.”
  7. Deliver To: Type in the email address where you want the notification sent. 
  8. Create the Alert: Click the “Create Alert” button after configuring these settings.

Example of a Google Alert

I received a Google Alert recently because another website mentioned the Website Creation Workshop.  See the screenshot on the right of what came into my email.

Set Up Your Alerts in Just Minutes…

Google Alerts is a powerful and helpful resource to give you an edge in your business. Plus, it’s easy and free!

With Google Alerts, you can easily monitor what people say about you, your business, and your industry online. It acts as your digital watchdog, notifying you whenever something relevant pops up. 

Google Alerts helps you to make better decisions in your business and adapt to changes in your industry. So, if you haven’t already, go ahead and add this tool to your list of ways to stay competitive in your business. Set up your first Google Alert today!

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