When we create a website, one of the first things we think about is the color scheme. We want the site to look pretty, and reflect what the site is about or our personality. And we tend to pick the colors *we* like.

But think about it… What kind of emotional effect might colors have on your site visitors?  What is the psychology of color?

We all tend to get wrapped up in making the site that meets OUR design styles and taste.  If you are using your website to market your business, it’s not YOU that your site is for. It’s your customers and prospects. So the question you should be asking yourself is, “What colors will work better for my target market?” Tough to answer, isn’t it?

It is known that each color has different psychological effect on people who see it. Here is a very interesting Infographic called “Psychology of Colors” that might help you decide on the colors to use as you design your website.

Psychology of Color

Infographic by WebpageFX

This Chart is divided into Primary Colors: Red, Yellow, and Blue.  And Secondary Colors: Orange, Green,  and Purple.

Color psychology is really fascinating, don’t you think?

Do you strategically use colors on your website? I’d love to get your comments on this topic!