When we create a website, one of the first things we think about is the color scheme. We want the site to look pretty, and reflect what the site is about or our personality. And we tend to pick the colors *we* like.
However, we don’t usually think about What kind of emotional effect might colors have on your site visitors? What is the psychology of color?
Psychology of Color
We tend to get wrapped up in making the site that meets OUR design styles and taste. If you are using your website to market your business, it’s not about you. It’s your customers and prospects. Instead, the question you should be asking yourself is, “What colors will work better for my target market?” Tough to answer, isn’t it?
It is known that each color has a different psychological effect on people who see it. Here is a very interesting Infographic called “Psychology of Color” that might help you decide which colors to use as you design your website. This chart explains the primary colors first – red, blue, and yellow. Then, the chart goes on to introduce secondary colors – orange, green, and purple.
Infographic by WebpageFX
The Power of Color
Color psychology is really fascinating, don’t you think? Did you read those statistics?
90% of people look at visual appearance when they buy something and 85% of people buy a product because of its color. In addition, 80% of people agree that color increases brand recognition and 50% won’t return to a place if they don’t like its overall aesthetics.
The colors and aesthetic appearance of your website send a message to your visitors! Fortunately, infographics like this and websites like Coolers.co make it easier to pick attractive colors for your website.
Of course, it’s important to choose the right images for your website also.
If you’d like to learn more about colors and creating graphics for your website, go to https://www.graphicscreationworkshop.com/enroll/
(This article was originally published in October 2015)