Over the last few years, we kept on hearing experts say, “You have to make your website mobile-friendly!” I’ve written a post on this topic in the past, too.

“Sure, it would be nice if my website shows up pretty on a smart phone. But it’s not on the top of my priority list. My website can still be viewed on a smart phone,” you still might be thinking, just like many others out there.

But the time has come to get really serious about this “mobile-friendly” issue. And it should be taken care of fast!

Why…? Because of the upcoming Google algorithm change.

Next Big Google Change – What Does This Mean?

christinahills-mobilesearchIn February this year, Google announced the change they will be making in the way they display their search results. Come April 21, 2015, they will be using the “mobile-friendliness” as one of the big factors in determining the search engine rankings of each site. If you are a Google Webmaster Tools’ user, you might have received an email from Google like this:

Google systems have tested xx pages from your site and found that 100% of them have critical mobile usability errors. The errors on these xx pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

When people do a Google search with a keyword/phrase, your non-mobile-friendly site might be showing up on the first page now. But as of April 21, when searched on mobile devices, your ranking will get surpassed by other mobile-friendly sites. And the impact could be significant, considering the statistics showing that people are spending more time on mobile devices than desktop computers to access Internet.

Google is already marking mobile-friendly site as such in mobile search results. See the image above.

How Do I Know If My Website is Mobile-Friendly?

Mobile-friendly sites basically can be viewed on a mobile device easily without you having to zoom in, but Google also looks at more factors to determine if your site deserves their “mobile-friendliness” approval.

To see if your site is considered mobile-friendly, simply search for your site on a mobile device to see if your site comes up with a label, “Mobile-friendly.”

Google also provides a Mobile-Friendly Test page at:
https://www.google.com/webmasters/tools/mobile-friendly/

This is the result I got when one of my sites was still NOT mobile-friendly:

mobilefriendly-googletool-christinahillsnotmobile

 …and AFTER…

 

Convert Your Website into a Mobile-Friendly Site

Didn’t pass the Google Mobile-Friendly test?

Fortunately, turning a non-mobile-friendly WordPress site into a mobile-friendly one is not that difficult.

There are many excellent mobile-friendly themes out there you can switch to, and for those of you who are married to your current theme, some mobile plugins are available to do the magic.

And for those of you who are not using WordPress as your website platform yet… Time is NOW to convert to WordPress!

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