If you’ve followed my blog for any length of time, you know I’m a BIG fan of Google tools. Google tools have been integral in helping me build a successful business.

In the late 1990s, Google appeared on the scene as a search engine. However, it wasn’t long before they began coming out with new products and tools. Today, Google offers a suite of over 270 products and services for personal or business use. 

Multi-billion dollar businesses have embraced Google tools, as well as the solopreneur and small business owner. Google has done an amazing job creating free online tools to help us become more productive in our business and in our lives! 

google logoThere are several Google products I use almost every day in my business. Others, I may use once a week or once a month. In this article, I’ll explain my top 12 favorite Google tools this year. 

My Top 12 Favorite Google Tools:

gmail logo1) Gmail – Emails in the cloud

Gmail is a free “cloud” based email provider. That means you can check your email from your phone, tablet, or computer. Gmail allows you to send/receive emails, set up filters, tags, and notifications and offers many other advanced features. With 1.8 billion users, Gmail is the most popular email platform in the world.

google calendar logo2)  Google Calendar – Online calendar

Google Calendar is a web-based calendar program that allows you to schedule events, create notifications, set up multiple calendars, and share certain calendars with others.  I use Google Calendar on a daily basis to schedule webinars, meetings, and emails. Learn more about how I use Google Calendar in this blog post on Planning Your Year with Google Calendar

google docs logo3) Google Docs – Web-based Document Software

Google Docs is a web-based word processor found in Google Docs Editors Suite. It offers most of the same features as MS Word, but it’s free to use. You can create, upload, and share documents. It also has valuable editing features like commenting and suggesting. For more information about Google Docs, check out my blog post about my Top Tools for Writing Great Blog Posts.

google sheets4) Google Sheets – Web-based Spreadsheet Software

Google Sheets is a free web-based application that is part of the Google Docs Editors Suite. Google Sheets enables users to create and edit spreadsheets. It has almost all the same capabilities as Microsoft Excel. One of my favorite features is that you can share files and see updates in real-time. 

google slides logo5) Google Slides – Web-based Presentation Software

Google Slides is Google’s version of Powerpoint. Like Google Sheets, it’s part of the free, web-based Google Docs Editors Suite. You can use Google Slides to create presentations and slideshows. As with Google Sheets, you can share files and see updates in real-time.

google voice logo6) Google Voice – Online phone number

If you’re a business owner, it’s important to have a simple way for people to contact you by phone. Google Voice is an Internet-based phone service that offers many unique features: you can pick up your voicemails from anywhere, have calls go directly to voicemail, or forward them to another number. Plus, Google Voice will transcribe your messages. Learn more about this tool in my blog post An Easy Way for Customers to Leave You a Voicemail. 

google chat logo7) Google Chat – Online Messaging Tool

Google chat is an online communication tool that allows you to direct message a person or a group of people. Businesses use it for daily communication and collaboration within teams. Even if you don’t have a team of people working for you, it’s helpful to be able to instant message your assistant or a colleague. It’s similar to texting.

google alerts8) Google Alerts – Online topic monitoring

Google Alerts is a free notification service that allows you to monitor online content containing specific words and phrases you’ve selected. You can use Google Alerts to track topics of personal interest. Many businesses use Google Alerts to monitor what others are saying about their business online. Google Alerts sends an email to subscribers that summarizes the search activity for the particular search terms.

google maps icon9) Google Maps – Navigating to Physical Locations

Google Maps is a web-based product that gives detailed geographical information.  It provides traditional road maps, as well as aerial and satellite views of physical locations worldwide. Google Maps can navigate and provide instructions anywhere you want to go. If you have a brick-and-mortar business, you can embed a Google Map on your website to help customers find you.  

google analytics10) Google Analytics – Website stats

Google Analytics is a free tool that can be used to track website traffic. Google Analytics is very powerful and can track large amounts of data related to the number of visitors to your site, bounce rates, and your audience’s demographics. Businesses use these reports to determine site performance, drive traffic to their site and make decisions based on solid data. 

google webmaster tools11) Google Search Console – Website fine-tuning

This Google tool may be new to you! Google Search Console (formerly called Google Webmaster Tools) is a tool that helps website owners (and web designers) understand how their site is performing in Google searches. It’s designed to provide data that website owners can use to improve SEO (Search Engine Optimization).

google chrome logo12) Chrome – The Google Browser

Google Chrome is a free web browser that enables users to search and view pages on the internet. Like other web browsers, Chrome provides basic features like the forward, back, and refresh buttons, history, bookmarks, toolbar, settings/preferences, and incognito mode. Chrome also has a large library of available extensions.



Google’s tools are powerful. The nice thing is that you can use most of these right “out of the box”. This means you can use the basic features you need, and ignore any advanced capabilities or features you don’t need. 

I use Google tools every day, and they help me be more efficient and productive in my business. In addition, they save me time and money. After all, why pay for a tool or software if a free Google program will get the job done?  See all my articles on Google Tips here

If you don’t have a Google account, the easiest thing to do is to open a Gmail account by going to https://www.gmail.com, which will then give you access to all of their tools.

If you already have a Google account, what’s YOUR favorite Google tool?

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