Sometimes your bonuses sell your product for you! Let me tell you this story…
We took our daughter to Disneyland this week, as an end of the summer celebration right before all the hard work of school started for her.
Well while we were standing in line at the entrance to Disneyland, I saw a guy wearing a cool pin. So I asked him, “Where did you get that pin?”. And he said “You can buy this pin ONLY if you are a Disneyland Annual Pass holder”.
I turned to my husband and said: “I want that pin! Let’s buy an Annual Pass to Disneyland!”
Now, for us to upgrade our day passes to annual passes it was going to cost us an extra $437.
So that “bonus” pin that sells for $12.95 wound up costing us $449.95.
And I gladly paid it!
You see, your bonuses can sell your product for you. Sometimes your customers are buying your main product for your bonus product.
So what kind of bonuses can you offer people to tip them over the edge of their seats, and convert them from prospects to customers?