Why I spent $437 on a $12 Disney Pin

Posted by Christina Hills | Marketing | 7

Sometimes your bonuses sell your product for you! Let me tell you this story…

The Annual Pass Bonus Pin

We took our daughter to Disneyland this week, as an end of the summer celebration right before all the hard work of school started for her.

Well while we were standing in line at the entrance to Disneyland, I saw a guy wearing a cool pin. So I asked him, “Where did you get that pin?”. And he said “You can buy this pin ONLY if you are a Disneyland Annual Pass holder”.

I turned to my husband and said: “I want that pin! Let’s buy an Annual Pass to Disneyland!”

Now, for us to upgrade our day passes to annual passes it was going to cost us an extra $437.
So that “bonus” pin that sells for $12.95 wound up costing us $449.95.

And I gladly paid it!

You see, your bonuses can sell your product for you. Sometimes your customers are buying your main product for your bonus product.

So what kind of bonuses can you offer people to tip them over the edge of their seats, and convert them from prospects to customers?

About The Author

Christina Hills

Christina Hills helps entrepreneurs setup their websites using WordPress without having to rely on a webmaster. Her trainings are fun and she makes it easy! Get the free PDF "The Do-It-Yourself Website Creation Checklist" Report Here

7 Comments

David Rothwell on August 22, 2013 at 6:12 am

Hi Christina!

I like this post a lot. I really relate to it as a visitor of Disneyland Florida several times, and our own Legoland theme park just down the road from us here in the UK.

Great point about bonuses. If you don’t follow Sean De Souza (pyschotactics.com) at all, you should – he has some great wisdom on bonuses too (as well as a lot of other Marketing advice).
- Christina Hills on August 22, 2013 at 7:14 am
  
  David,
  Yes it’s pretty cool to watch your own buying patterns, and then relate it to how we can improve our marketing!
  I didn’t know there was a Legoland in the UK!
  🙂
DebraMarrs (@DebraMarrs) on August 22, 2013 at 9:32 am

Great post! Cool pin! Excellent food for thought on what might be that one “over-the-edge” bonus to offer. Thank you, Christina.
- Christina Hills on August 22, 2013 at 9:36 am
  
  Debra,
  Yes I do love that pin! and yes, it’s gotten me thinking as well about my own bonuses 🙂
Frances Gollahon on August 22, 2013 at 4:03 pm

Oh, that is so true! Pretty packaging will get me to buy every time…which is like a bonus. Good choice, Christina, really cool pin;)

P.S. Thank you for even MORE bonuses on the Website Creation Workshop…awesome.
- Christina Hills on August 22, 2013 at 7:33 pm
  
  you’re welcome!
Mark on February 24, 2016 at 12:57 pm

What a great example of of successful power marketing Christina!

Who knows for sure, which particular bonus, be it digital or
physical, will be just the incentive, our customers/clients need,
to get them to purchase.

BTW, it was your excellent, curiosity driven headline, that caused me
to click the link, in order to discover your angle, for this particular post.

Great job!

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