If you have never been to IKEA, it’s a furniture and home furnishings store (originally from Sweeden) that has great designs at a low price. And what they do really well is SELL us!
When you first walk into an IKEA you are guided to start in the furniture section, where they have on display lots of furniture combinations – Mini Rooms where you can SEE how your new furniture might look in your home. They are creating ‘environments’ to help show you how to use their product. They are teaching you how to CONSUME their product.
Then they make their store ‘sticky’ by feeding you too! IKEA does not want you to get hungry and leave the store, so they put in a restaurant with great low cost food to keep you well fed and happy.
When you are ready to purchase your furniture, you must pass through their ‘Upsells’ area where they entice you to purchase accessories to go with your new furniture: dishes, lamps, rugs, chairs, office organizers, etc. So you, the customer, naturally grab stuff and pile up a whole bunch of other items that complement the furniture you are buying.
You want to be upsold!
It gets even better. When you get home and unpack your boxes of un assembled furniture, you get these great instruction booklets that show you how to put it all together. That is their equivilant of your ‘Customer Autoresponder’ that you attach to your products to get your customers to consume your product.
And study how you can make your website more like IKEA!
(This was copied over from :https://shoppingcartqueen.com/blog/tips/2008/10/what-ikea-can-teach-us-about-internet-marketing/)
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IKEA gets me every time. The last time I went there was just to get some of their easy to assemble bookshelves. I ended up having lunch – their Sewdish meatballs with lingonberry sauce is to die for – and buying so much that I had to call a friend with a truck to help me get it all home. This is definitely a case of hypnotic marketing.