When building an online business, one of the things you will need, besides your main website, is a “Landing Page” or “Opt-In Page” to help build your list. So what is a “Landing Page,” also known as an “Opt In Page”? In simple English: It’s a way to build your email list by creating a focused webpage for visitors to enter their name and email in exchange for a “goodie.”

You can see my “Landing/OptIn” Page here.

  • Facebook
  • LinkedIn
  • Twitter
You are going to want to have a “Landing Page” for your business, so that you can send people from your FaceBook, Twitter, LinkedIn, or any ads you run to this page.

Here is the Wikipedia definition of a landing page:

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.

Here are some other examples of  Landing Pages: A Landing Page for Diet and Nutrition:

  • Facebook
  • LinkedIn
  • Twitter
 

A Landing Page for Creating Videos:

  • Facebook
  • LinkedIn
  • Twitter
  

I’m going to be doing some trainings to teach you how to create landing pages in WordPress, and I want to know: What do you want to know about creating “Landing Pages”?

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