One of the important components of having a website, is the ability to collect email addresses from your website.

And while we constantly see new trends in the online marketing world, these basic “areas” of online marketing haven’t changed much over the years. Email marketing is definitely one of those; it’s been around for a while now, and it still is considered one of the most effective methods to market your products and services.

The 3rd party systems for email marketing have come a long way, adding many functions to respond to the needs of the business owner, and of the email subscriber. For example, as business owners continue to build their lists, they are finding the need to “segment” their lists so that they can followups to different groups of people in different ways.  Because of this, many email marketing tool providers started offering these types of new features, making list segmentation easier to implement. I’m also seeing more providers are letting you automate and customize the followup process.

The question is…
Should you be using an email system ? 
And which fancy bells and whistles should you get?
 

Well, it depends…
You need to think about out what type of features you would need to run your email marketing promotions for your business.

Below, I’ve listed some popular email marketing systems, each with some bullets showing the features. One of the features “List Include/Exclude” means that when you are doing a broadcast, you can include or exclude other lists you have. Hope this will help you narrow down the system that is right for you before conducting more detailed research.

Email Marketing Systems

These services focus on “email marketing,” providing tools for you to communicate with your community/target market via emails.

aweberAweber

  • Free version available with limited functions
  • Broadcasts and followup emails
  • Tagging
  • Powerful automation with “Campaign” that allows you segmenting your audience for targeted email marketing
  • Blog broadcast (RSS to Email)
  • Easy list include/exclude
  • Message builders and templates
  • Integration with other third-party tools such as Canva
  • Lets you split test broadcasts and  sign-up forms
  • Includes a free stock photo library to be used in emails
  • Landing page builder
  • Phone support available

Find out more at https://christinasresources.com/aweber


MailChimp

  • mailchimp-logoFree version available with limited functions
  • Broadcasts
  • Autoresponders (followup emails)
  • Blog broadcast (RSS to Email)
  • Tagging
  • Allows you to segment the audience within a list for targeted emails
  • Detailed automation for customized customer journeys
  • Message builders and templates
  • Integration with other third-party tools
  • Lets you import contacts
  • Lets you split test broadcasts
  • Offers unique tools like Content Studio, Creating Assistant, Subject Line helper
  • “Facebook Ad Campaigns” allows you to create Facebook ads
  • Phone support available with its high-level plan

Find out more at https://christinasresources.com/mailchimp


ActiveCampaign

  • activecampaign logoStarts at $9/month
  • Broadcasts
  • Autoresponders
  • Blog broadcast (RSS to Email)
  • Easy list include/exclude
  • Message builders and templates
  • Integration with other third-party tools
  • Automations feature allows you to dynamically segment list for automated targeted campaigns, etc.
  • Lets you import contacts
  • Lets you split test broadcasts
  • Landing page feature available with high-level plans
  • Phone support available

Find out more at https://christinasresources.com/activecampaign


iContact

  • icontact logoFree version available with limited functions
  • Broadcast
  • Autoreponders
  • Easy list include/exclude
  • Marketing automation based on conditions and custom engagement rules
  • Message builders and templates
  • Integration with other third-party tools
  • Blog broadcast (RSS to Email) possible via Zapier
  • Lets you import contacts
  • Split testing available
  • Phone support available

Find out more at https://christinasresources.com/icontact


Constant Contact

  • constant contact logoStarts at $9.99/month
  • Known to be easy to use
  • Broadcasts
  • Autoresponders
  • List include/exclude not available
  • Message builders and templates
  • Integration with other third-party tools
  • Blog broadcast (RSS to Email)
  • Lets you import contacts
  • Offers marketing automation, event marketing and survey tools as Plus features
  • Landing pages
  • Phone support available

Find out more at https://christinasresources.com/constantcontact


GetResponse

  • Free version available with limited functions
  • Broadcasts
  • Variety of plans from email marketing beginners to pros
  • Landing pages
  • Marketing automation using Workflows and tags
  • Easy include/exclude
  • Higher level plans include great features like event-based automation and abandoned cart trigger
  • Split testing
  • Blog broadcast (RSS to Email)
  • Webinar application available
  • Message builders and templates
  • Live chat support available

Find out more at https://www.christinasresources.com/getresponse


Online Marketing Systems that Includes Email Marketing Functions

The following tools are considered “all-in-one online marketing” tools, taking care of email marketing, online selling, affiliate marketing, and more. All those parts are integrated in the same system, working with each other nicely. These tools, in general, are more costly than the above email marketing systems, but if you need an overall online marketing solution, you may want to look into these.

1ShoppingCart (Marketers Choice)1shoppingcart logo

  • Starts at $34/month
  • Broadcastss
  • Autoresponders
  • Easy list include/exclude
  • Message builders and templates limited
  • Integration with some other third-party tools
  • Imported contacts need to go through a double opt-in process
  • Phone support available

Find out more at http://marketerschoiceonline.com/


Keapkeap logo

  • Starts at $79/month
  • Broadcasts
  • Tag-based (not list-based) for simple segmenting, include/exclude, and more
  • Easy and Advanced automations available for automated marketing campaigns with different complexities
  • Blog broadcast (RSS to Email) – possible with a third party tool
  • Message builders and templates
  • Integration with other third-party tools
  • Date-based campaign driven by individual’s data (ex. birthday emails)
  • Lets you import contacts
  • Lets you split test broadcasts
  • Landing page feature available
  • Phone support available

Find out more at https://christinasresources.com/infusionsoft


ONTRAPORTontraport logo

  • Starts at $79/month
  • Broadcasts
  • Tag-based (not list-based) for simple segmenting, include/exclude, and more
  • Highly customizable automation that allow automated and segmented followup campaigns
  • Blog broadcast (RSS to Email) – possible with a third party tool
  • Message builders and templates
  • Landing pages and deep integration with WordPress
  • Landing page hosting
  • Integration with other third-party tools
  • Date-based campaign driven by individual’s data (ex. birthday emails)
  • Lets you import contacts
  • Lets you split test broadcasts, forms, and more
  • Phone support available

Find out more at https://christinasresources.com/ontraport

Do you have any favorite email marketing system that’s not listed here? Please share in the comment section below!

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