If you run your own business, you know how valuable your time is and how easy it is to feel like there aren’t enough hours in the day. You might hire a virtual assistant, outsource tasks, or streamline your processes—but there’s another strategy that can help your business grow without adding more hours to your schedule: creating evergreen content.
You’ve probably heard the term before, but what exactly does it mean – and why should it matter to your business? In this article, we’ll break down what evergreen content is, why it’s such a game-changer for small business owners, and how you can start using it to attract clients, save time, and build your authority – year after year.
What is Evergreen Content?
When you hear the word evergreen, you probably picture a fir tree—lush and green all year round. It doesn’t fade with the seasons; it stays fresh.
In business, evergreen content works the same way. According to Oxford Dictionaries, evergreen means:
“Having an enduring freshness, success, or popularity.”
For your business, evergreen content is content that stays relevant over time. Unlike news or tech updates that expire quickly, evergreen content keeps providing value—month after month, year after year.
Evergreen Examples From My Blog
I write a lot about WordPress, both on my blog and in my Website Creation Workshop™ classroom. It’s still the best website platform for non-techie business owners. My articles about new WordPress releases go out of date as soon as a newer version comes out.
However, my articles on Business, Marketing, Design Tips, and Productivity Tips are “evergreen”. The information is as useful now as it was a few years ago when I wrote it!
Benefits of Having “Evergreen” Content
If there’s an online component to your business – whether that’s a website, newsletter, blog, or downloads – it’s a good idea to create some evergreen content. Here are some reasons why…
- It Saves You Time: Creating fresh content constantly can be exhausting. But with evergreen content, you can revisit and republish past articles. Your audience will appreciate timeless insights, and you’ll free up time to focus on other parts of your business.
- It’s Easy to Update: Technology changes fast, and some content needs constant tweaking. Evergreen content, however, doesn’t go out of style. A few minor updates here and there are all you need to keep it current. And if you’re using WordPress, editing is simple!
- It Helps With SEO: Search engines love content that remains relevant. Evergreen articles with carefully chosen keywords can rank for years, bringing steady traffic without the need for constant updates.
- It Drives Traffic for Years: Evergreen content keeps working long after you publish it. People search for helpful advice, tips, and guidance—so your timeless content will continue to attract visitors and be shared on social media.
Ideas for Your Evergreen Content
Not sure where to start with evergreen content? Here are some ideas that can keep your blog, website, or online products useful for years:
1. How-to Guides and Tutorials
Step-by-step instructions are always in demand. For example, a guide like “How to Update Your WordPress Website” will stay relevant for years. Break the steps into clear sections, include screenshots or videos if possible, and update only when the process changes.
2. Explanations of Industry Terms or Concepts
Help your audience understand jargon or complicated ideas in your field. For instance, a post explaining “Glossary of Website Building Terms” or “Social Media Platforms Explained” can be a resource people return to over and over.
3. Tips and Tricks
Share practical advice your audience can use right away. For example: “5 Strategies to Manage Email Overwhelm” or “Seven Tips for Spring Cleaning Your Website.” These kinds of posts are timeless and highly shareable.
4. Mindset and Motivation
Evergreen content doesn’t have to be strictly “how-to.” Sharing insights about productivity, mindset, or business habits – like “What Success Really Looks Like” – can resonate with readers for years.
5. “Why You Should…” Posts
Posts that explain why something is important tend to stay relevant. Examples include “Why You Should Back Up Your Website Regularly” or “Why You Shouldn’t Hire Someone Else To Build Your Website.” These can position you as an expert while giving real value.
6. Your Perspective on Timeless Topics
Share your take on principles that don’t change, such as customer service, leadership, or branding. Posts like “Why You Need a Branded Email Address” and “Documenting Your Procedures” are examples of topics that haven’t changed in years.
7. Book Recommendations and Resources
Compile books, podcasts, or tools that help your audience improve their skills or run their business better. Posts like “Don’t Make People Think Too Hard” or “Top 10 Google Tools for Your Business” can continue to provide value for years.
8. Common Questions in Your Industry
Answer frequently asked questions from clients or prospects. For example: “What’s the Difference Between WordPress.com and WordPress.org?” Posts like this serve as long-term resources for people searching online.
9. Principles and Best Practices
Share industry best practices that don’t go out of style. For instance: “Best Practices for Backing Up Your Website” or “How to Look Good on Zoom.”
10. Evergreen Products and Courses
Don’t limit evergreen thinking to blog posts. Digital products, recorded classes, or downloadable guides can all be evergreen if they teach skills or concepts that don’t change frequently. For example, a recorded online workshop on design principles or a step-by-step guide to creating your own website can generate value and revenue year after year.
For example, my Graphics Creation Workshop runs as an evergreen course because design principles don’t change over time. Students can learn at their own pace, and I don’t have to repeat the class live.
Tip: When brainstorming evergreen content, ask yourself: “Will this still be useful a year from now?” If the answer is yes, you’ve got a potential evergreen post.
The Balanced Approach
Evergreen content is powerful, but it’s also essential to stay current. A healthy content strategy mixes timeless pieces with fresh updates that reflect industry trends, new ideas, or changes in your field.
By creating content that your audience can rely on year after year, you’ll naturally grow your reach and establish your authority. So take a look at your business and start brainstorming. What evergreen content could you create today – whether as a blog post, product, or course – that will continue to serve your audience for years to come?
(Originally Published Mar 2018, Updated Nov 2025)
