Visuals are powerful! They bring your words to life, show your personality, and add style to your website. The right image can make your business look more professional and help people trust you. Smart business owners use high-quality images in many places, including their website, emails, and social media.

One of the most common questions I hear is: “Can I use this photo on my website?” It sounds simple, but the answer can be tricky. It depends on where the image came from and how you plan to use it.

I’m not a lawyer, so this is not legal advice. But from my experience building websites and running an online business, I can help you understand what is usually safe and what is not.

Don’t Use Images from Google or Social Media

Many people think it is okay to go to Google, click on “Images,” and download whatever they find. That is not allowed! Those images belong to someone else. Using them without permission is called copyright infringement. The same goes for images on social media. Just because an image is shared does not mean you can use it on your website.

Understanding Image Ownership

Think of it like a book. When someone writes a book, they own it. You cannot copy it and sell it as your own. Images work the same way. The person who created the image owns the rights to it. If you want to use an image, you need permission or a proper license.

What Images Can You Use?

Fortunately, there are many images you can safely use on your website and in your marketing. Keep in mind, this section is about images for your website and online content. Using images for products you sell, packaging, or merchandise can follow different rules.

1) Photos YOU take 

Taking your own photos is one of the easiest and safest options. While professional photos often look great, photos from your phone can work very well too. They are especially effective for blog posts, social media, and showing the real side of your business.

If a person is clearly recognizable in your photo and you plan to use it for your business, it is best to get their permission in writing. Even if the photo was taken in a public place like a park or street, this step helps protect you.

2) Graphics YOU create

Creating your own graphics is another great option. Tools like Canva make it easy to design images for your website, social media, and marketing. When you create your own graphics, you do not have to worry as much about copyright issues. You also get the benefit of making your visuals match your brand.

I teach people how to create their own graphics in my Graphics Creation Workshop.  You’ll learn how to use Canva and other tools to create your own graphics so you don’t have to worry about copyright issues.

3) Images You Buy from Stock Photo Websites

You can also buy images from stock photo websites. Some popular ones include BigStockPhoto, Shutterstock, iStock, Adobe Stock, and Getty Images.

These images are often called “royalty-free.” This usually means you pay once and can use the image without paying again. However, each image comes with its own license. It is important to check what is allowed, especially if you plan to use the image in a larger or more public way.

4) Images from Free Stock Photo Sites

Free stock photo websites like Unsplash, Pexels, Pixabay, and Morguefile can be very helpful. These sites offer many beautiful images at no cost. However, they are not completely risk-free. Before using an image, take a moment to check for logos, brand names, or recognizable people. If anything seems unclear, it is best to choose a different image. 

I’ve written more about free stock photography in my blog post on my Top 7 Free Stock Photo sites. Always remember to check the terms of any website to see how they allow you to use the images provided.  

5) Images from Wikimedia Commons

Wikimedia Commons is another place to find free images with clear licensing. Each image includes a license that explains how it can be used. Some images require you to give credit to the creator. Be sure to follow the instructions listed with the image.

6) Images Created with AI Tools

AI tools are now a popular way to create images for your website. They can help you make custom visuals that fit your exact needs.

In most cases, these images are safe to use for your business, but you should still check the tool’s terms of use. It is also best to avoid creating images that look like real people or include brand names or logos.

Common Mistakes to Avoid

 Some things I often hear from people who may be having copyright infringement issues:

  • “I know I bought the image from a stock photo site, but I can’t find the proof.”
  • “The web designer who built my site years ago also took care of finding the images. I have no idea where they came from.”
  •  “I just used an image shared on a social media site. If it’s shared with others, I thought it was okay for me to use.”

Unfortunately, none of these situations protects you. If an image is on your website, you are responsible for it. That is why it is so important to keep records and know exactly where your images come from.

A Real Life Example

Here’s a wonderful testimonial from one of our clients, Marg. When someone came knocking on her door about an image on her site, she was able to show them the proof, and they immediately dropped the issue.

Final Thoughts…

Images can make your website look beautiful and professional, but it is important to use them correctly.

Avoid grabbing images from Google or social media. Instead, stick with safer options like your own photos, graphics you create, stock photo websites, or carefully used AI tools.

If you cannot find exactly what you need, consider creating your own image. It is often easier than you think, and it helps your website stand out.

If you would like help learning how to create your own graphics, check out my Graphics Creation Workshop:
https://www.graphicscreationworkshop.com

(Originally Published Oct 2020; Updated May 2026)

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