Each year when the Superbowl airs, we like to watch for the best Superbowl ads. I found that this year had a lot of negative ads, which made me feel flat and empty. But my favorite one was the Volkswagon commercial “The Force”. It’s a great commercial because it uses memorable storytelling to convey it’s message.
What was your favorite Superbowl Commercial? Comment below…
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One of the things I love about you and your company Christina, is that you run it from an abundant loving place, like you’re caring for your fellow human. Along with all your brilliant teaching skills, you make it easy to want to stay connected to you, Christina, because you have built in the space for people to be human and change their mind or go through hard things and you support us in that.
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The workshop is so well-organized that a non-technical person like me can learn and master at my own pace. It teaches almost anything you can think of while building a website. I also had chances to ask my own questions and get answers on live calls. I feel so empowered that I can put up my own beautiful websites, and produce content that I want to share with the world.
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I would recommend the Website Creation Workshop to anyone who wants to gain the freedom of building their own online presence. I did it in four months with about an hour a day. It is an incredibly freeing experience to learn from Christina. Thank you!
Christina and her team have finessed the tricky balance between challenge and encouragement through an on-line platform allowing for even the most technically-challenged entrepreneur to be successful with developing their own website. I have gained skills and confidence in designing my own site – and now maintaining it — all while having fun! I’m so glad I found you when I did.
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Christina provides a wealth of information in a clear, concise, practical and fun manner. I tried to do my own WordPress website and ended up frustrated and with unsatisfactory results. After attending a free webinar about the Website Creation Workshop, I knew immediately that she was an excellent teacher, presenter and a person of heart.
I am so thrilled with my new website and my ability to control and grow my content over time. I ran into some challenges along the way, but Christina and her team were there every step of the way. That is a sign of a great teacher! Thank you Christina and I look forward to continuing the journey with you in other workshops.
After following Christina Hills online for a while I found her instruction to be very thorough, and honest in approach, so I decided to give the Website Creation Workshop a try. It happened at a time when I was struggling with another web designer, again, a grand total of four designers over a period of 15 years!!! I couldn’t be happier to not have to make those angry, frustrated calls anymore. Seriously!
Aside from things typically taking way too long, if they were even done, creative differences tended to be a problem for me as well. “What do you mean you don’t want to do that?” I find myself repeating over and over for things like “Why is the site not mobile responsive?”….. Never again!
Super empowering to not be subjugated to the will of another. With my vision, and the skills I’ve learned, I can build what I want, and change/modify it when I see fit, or necessary. Super big thank you to Christina and the WCW team for helping me get here!
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Christina’s methodical and detailed approach to teaching WordPress is amazing! I had been afraid of WordPress before joining the WCW!! But Christina and her team make it all feel manageable, one step at a time.
I love my new site and I feel very proud of myself for pushing through my anxiety to learn so many new skills. There is no way I could have done it (or would have had the nerve to try) without Christina Hills and the WCW. Thank you so much!!
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If it weren’t for the Website Creation Workshop, I might still not have a website up and running! Christina goes through things step by step so that you not only know what buttons to click, but why.
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Christina Hills’ Website Creation Workshop course is The Best online course I’ve ever taken! Here’s why: It’s way more than information-packed (which it is). It took me, step-by-step, to create my own website in a way that was thorough, and easy to understand, and supportive, and encouraging, and easy to follow … AND FUN!
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Wasn’t the kid such a great actor? I love how his face is masked, but you can tell what he is feeling by the way he slumps, or lunges, or puts his hand to his face. I especially like the end where the “force” works and he looks back at his parents as if to say, “Did you see that? Did you see what I did?” This was my favorite as well and I’ve been sharing this video even before the Super Bowl.
Tiffany,
you summed it up so well!
Yes, we didn’t even need to see his face to feel the emotions
🙂
I may be the only person on the planet who didn’t watch the Super Bowl or the ads, but your email inviting me to watch your favorite ad, compelled me to click. This was wonderful and I laughed out loud at the end. As Tiffany says, you get the entire story just by the kid’s body language. Thanks for sharing!
Denise,
to me the ads are the MAIN reason to watch the superbowl. Great marketing lessons there
😉
I loved this one too. 🙂
I hated the Pepsi Max ads. And the workout shoes ad with the girl and her trainer was beyond suggestive. I don’t remember the brand because I don’t care to.
Melissa,
I didn’t like the Pepsi Ads at all. Most of them were negative, or just plain weird. Didn’t make me want to try the product
I agree about the shoe ad. We watch the super bowl as a family and I have two young boys – that ad is not what I want them to see. I can’t believe that was considered appropriate to air.
I like it, use the Force! Sometimes with a little help from friends.
Yes, Jeff: use the force! That’s how we do it in the Website Creation Workshop
😉
I’ve got the WCW force!
YES! I loved this one! Totally agree with Tiffany on the acting too.
Thank you Christina for sharing this fun video. I was out in the sunshine yesterday and didn’t see the game. Ahhhhh… May the force be with you!
It was sweet, uplifting commercial. I agree with you regarding most of the rest of the commercials this year…very disappointing.
I watched the first half and that was the one commercial that stood out in my mind. I laughed out loud when seeing it. When you pointed it out that it was #1, I wasn’t surprised. I smile when I think about it.
Carol,
It was #1 by my judging.
🙂
It was probably a “small person” – the hands look too mature. But I agree with TIffany- body language is more important than any words we speak. That’s why people know when you are lying- your body gives you away! I write about that on my website.
I agree this was the best by far! The concept was brilliant. We laughed out loud and rewound the DVR to watch it twice afterward! The Carmax “analogy” commercial was also very cute. I agree with the general consensus that the Pepsi ads were abominable. But, the fact that we recall that Pepsi even ran ads might fall into that “Any publicity is good publicity category.”
My favorite was the beaver and the Bridgestone tires ad, showing that doing a good deed for someone bring YOU great benefits.
I almost forgot about that one!!
I loved “The Force” commercial and the Ford commercial about the social interactive race was a genius move on Ford’s behalf! They are going to pull in so much traffic off of that!
The Doritos commercials were pretty funny as well but the one commercial I’m shocked didn’t air or at least I didn’t see it was the Chevy “BumbleBee” Commercial … I seen that online a couple of days ago and loved it!
Christina, You are right, I enjoyed this one. (And I am a proud and Happy Volkswagon gal).
But I also enjoyed seeing Fonzie and Seinfeld and Marsha Brady…it must not have been that good if I can’t remember what the spot was for.
Too bad we didn’t see Oprah and Letterman again…that was good.
Thanks for asking.
http://tv.yahoo.com/daytime Darth Vader kid reveals himself.
We don’t get any of the super bowl ads here in Canada! We have to rely on the internet to see them! This is the only ad I have seen – so it’s my #1 as well!
Discovered that Darth Vader in the commercial is actually played by 2 different little boys, both were on The Talk tv show today with their moms, one by satelite and one in person. TOO CUTE!!
My favorite is “Imported from Detroit.” It’s where I live, actually within the city limits. We’ve been through a lot.
Stella,
I LOVED that commercial too! Thanks for giving the link
I’ll embed it here too
In my opinion, this was hands-down the best Super Bowl ad. I’m from Detroit also and it almost made me want to move back there! I’ve watched it several times, and it always moves me. Great job!
Joan,
yes this Detroit commercial was very moving. I think it was my second favorite
Personally I Love the fact that people who dislike football will watch the Super Bowl for the ads. That’s genius in my eyes…
Jim Campbell
“In-The-Flow”
Jim,
I’m one of those folks. I don’t dislike football, I’m just not interested in it.
I find marketing and clever commercials much more fun!
🙂
I saw the whole game…was great… loved gb ever since my neighbor was their famous qb…but I didnt see some of the commercials…this was one of them…i didnt like the pepsi ad but then again I dont like pepsi…:)
I HATED the ads the lady on Biggest Loser did…especially the supposedly naked one…sheer disappointment!!!
what a time suck… mindless commercials… for those who are so easily entertained by mindless pursuits.
I like the music, but 20K for a VW is way too much. Some people are getting rich off of that. I guess it’s good for us internet marketers that some people still fall for the hype, but I am really getting sick and tired of it. It insults my intelligence actually makes me less likely to buy.
Joe,
I’m not a car nut, so I can’t comment on the prices of cars.
but whenever you look at a price a business owner is offering, you should think about all of their costs. Some things may look on the surface like the owner is making a killing, but behind the scenes there may be MANY expenses going on there that we don’t know about
I love it! Thank you, Christina, for sharing the hope of a child.
I loved the VW commercial! I also really like the fact that it was created around simple human nature. As kids we all did things like that, and the they coupled it with a famous movie everyone is familiar with, nothing new here, but ingeniously done!
Wow. thanks for your feedback! I watched the game from Ontario, and not being a cable or satellite family, we watched from a Canadian channel and ‘missed’ out on all the good American commercials…I guess we did not miss much! AND I got to see this totally AWEsome ad…May we ALL know that the force IS with us:-)) thanks, ya’ll!
I never watch the superbowl or its ads, but I have been hearing all kinds of praise for this ad. Seeing it for the first time, I was totally engrossed and laughted out loud at the end.
This was great! Thanks
If you’d like to see ALL the Superbowl commercials, you can go here to view them.
The best ones, and the worst ones
http://msn.foxsports.com/video/shows/super-bowl-commercials-2011